Looking for a Keyword Tool, or considering whether or not you need one? Read on.
Now that you’ve started on creating your website (after picking your niche), you’re likely at the point where you’re adding or preparing to add posts to your blog (or videos to your channel). At this point, the most important thing for you to take into consideration is Keywords.
The use of Keywords and Keyword Tools
Keywords are what people are searching to find blogs, forums, and videos on certain topics. For example “keyword” itself is a keyword, while longer keywords strung together, such as “how can a beginner find keywords” are referred to as long tail keywords. Keyword are typically consider 1-3 words long, while 4 to 7 and beyond gets into the long tail category.
The Power of Long Tail Keywords
If you’re going to go after a general keyword, such as “diet”, you’re going to have massive competition because you’ll be competing against all sorts of diets, such as “paleo diet” or “atkins diet” and so on. When you decide to narrow it down, to maybe just “atkins diet”, you cut that competition down a significant amount but still have to deal with a lot of sites that have authority (because of the popularity of the atkins diet). But if you were to narrow it down even more, by expanding the keywords into perhaps “atkins diet for children”, you’d have much less competition while still being able to create content that you appear to be familiar with, no keyword tool necessary.
As that example shows, for beginners and even for advanced people in SEO, going after long tails is a legitimate strategy that cuts down the work you need to do, as long as you provide the quantity to make up for the quality. Let’s say you use a keyword tool to find out that “diet” has 10000 monthly searches, but specifying “atkins diet” has 1000. You can go after the niche “atkins diet” and see great success, but an even better strategy is to further diversify into “paleo diet” low carb diet” etc until your targeted keywords equal the 10000 keywords. Then, you’ll get about as much traffic as if you were dominating in just the “diet” niche, but all of your blog’s visitors will be highly targeted for specific niches, making them even more open to listening to your advice.
Use a Keyword Tool to Find Long Tails
Sometimes if you know a niche well enough, it can be easy to think of long tail keywords off the bat. If you have trouble, there are couple of options you can use to generate keywords:
This is a pretty good tool if you’re starting off. Its not exactly what I would call a free keyword tool though – you can search and get all the benefits (shows related terms and long tails) but you’re limited to three searches a day. You can get past this limitation by creating a multiple accounts, although each require email verification. I understand this might seem tedious, but if it’s in the name of saving money you’ll make it work.
Google’s own solution to the question of “how do I find keywords?”. Google AdWords allows you to find keywords related to your niche, and then create campaigns targeting your niche. Using this service will likely be your first introduction into “average cost” value that keywords are given. This is the average price you can expect to pay, if you’re buying ads, to get someone to click on your ad relating to that keyword to be taken the site you’ve made. More on ads and how to use them coming later. This is a good keyword tool to use, but take note it does ask for verifying payment information before you can access it. This is because it’s linked with the google AdWords campaign tool, where after you find keywords you would expect to begin an ad campaign targeting those keywords.
Long Tail Pro
I use this tool now, and it’s VERY effective, but it isn’t free. It does however, have a ten day free trial available. If you’re going to try this program, you’ll likely find it to be an incredibly useful solution to your search for a good, maybe actually the best, program to find keywords with. With its free functions, you have access to a system that allows you to input various keywords “diet” “weight” “atkins” and it will combine them together to find target able long tail keywords, as well as give you the estimated CPC (cost per action) to get someone to click on your ads for them. This is the big mama of keyword tools.
Once you’ve located the keywords you want to target, it’s going to be time for you to make sure you write content that features them. This means you’ll want to put your target keyword in your title, and in your content, but not too often in either. In your content, you want to have a keyword density of around 1%. This means that for every 100 words (on average a paragraph or 6 sentences) you will mention that keyword once. At the absolute most you want to hit a keyword density of 3%. To test your keyword density, use one of these two free programs:
-An Online Keyword Density analyzer that will scan your page for its density
-A keyword density scanner plugin that scans for density, much more accurate in my opinion. Only look at the body section for this one.
If you have a keyword density of above 3%, Google is going to penalize your site and prevent it from showing up well in the search rankings. If you’re OK with this, because you’re targeting direct traffic, then you can ignore density but I wouldn’t recommend it.
Now you know how to build a site, and how to figure out what to write, so next step is generating traffic. Expect that guide up soon!